Lolita (deluxe edition) Review Essay Example

Lolita (deluxe edition) Review Paper Essay on Lolita (deluxe edition) I can not stop, this ironic prose pulls me. And now, reading happening again, I see all the fabulous, outrageous details that make the images of the characters vivid, expressive, but as they ironically, facing us, the readers!  «you have not laughed Homeric? Everything I am writing to you in your free time catching butterflies, do you believe? Adorable kids, maybe its time to grow up?  » How did Humbert sadistic pleasure from the suffering of his former wife, unhappy Valya, if for some time before he spoke happily with her almost without any problems? We will write a custom essay sample on Lolita (deluxe edition) Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lolita (deluxe edition) Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lolita (deluxe edition) Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer How did Humbert, exquisite and magnificent, could touch the essentially similar anecdotal? (Tinted bulging lips, straightened Peck fingers blouse chest, tripling the chin ) No, I understand that it may be hated, but Humbert could live with it?  «Valya rip off his pink pants with a rope over the bath  ». Why is refined in his manners Humbert is ENDURED? Why is Valya and her husband were subjected to refined mockeries in the laboratory? My informant saw firsthand both fat Valya and her colonel, diligently crawling on polished floors through a series of brightly lit premises ? Eny I will not hold the attention of respected public new details, but it is clear here that:  « Lolita  »- the greatest in the world of mystification, and we are discussing it for so many years in full seriously. My applause to the mind and sense of humor Nabokov. It is a good joke on us.

The role of footwear and foot characteristics in reducing falls in older people The WritePass Journal

The role of footwear and foot characteristics in reducing falls in older people Introduction The role of footwear and foot characteristics in reducing falls in older people NICE (2011) NICE-recommended risk assessments help prevent falls in elderly nice.org.uk/newsroom/news/NICERecommendedRiskAssessmentsHelpPreventFallsInElderly.jsp Accessed 28/2/13 Sherrington Catherine; Menz, Hylton B.; (2002) An evaluation of footwear worn at the time of fall†related hip fracture AGE AGEING, Volume: 32  Ã‚   Issue: 3  Ã‚   Pages: 310-314. Spink, Martin J.; Fotoohabadi, Mohammad R.; Wee, Elin; (2011a) Foot and ankle strength, range of motion, posture, and deformity are associated with balance and functional ability in older adults ARCHIVES OF PHYSICAL MEDICINE AND REHABILITATION,   Volume: 92  Ã‚   Issue: 1  Ã‚   Pages: 68-75 Spink, Martin J.; Menz, Hylton B.; Fotoohabadi, Mohammad R.; Wee, Elin; Landorf, Karl B.; Hill, Keith D. Lord, Stephen R.; (2011b) Effectiveness of a multifaceted podiatry intervention to prevent falls in community dwelling older people with disabling foot pain: randomised controlled trial BRITISH MEDICAL JOURNAL, Volume: 342  Ã‚   Pages: 1-8 Tencer AF.; Koepsell TD.; Wolf ME.; Frankenfeld CL.; Buchner DM.; Kukull WA.; LaCroix AZ.; Larson EB.; Tautvydas M.; (2004) Biomechanical properties of shoes and risk of falls in older adults JOURNAL OF THE AMERICAN GERIATRICS SOCIETY; Volume: 52  Ã‚   Issue: 11  Ã‚   Pages: 1840- 1846 The role of footwear and foot characteristics in reducing falls in older people Introduction The role of footwear and foot characteristics in reducing falls in older people IntroductionFoot characteristicsFootwearConclusionsReferencesRelated Introduction The results section will look at the two main themes from this essay, namely foot characteristics and footwear and their role in falls, and will discuss the main themes in the literature within these two headings. Foot characteristics There are a number of foot characteristics associated with balance and functional ability. Ankle strength, flexibility and range of motion (inversion/eversion and dorsiflexion), hallux plantar flexion strength and plantar tactile sensitivity have been found to be significant predictors of balance and functional performance (Spink et al., 2011a; Mickle et al., 2011; Menz et al., 2005). Disabling foot pain is one of the highest risks in elderly falls and pain in the region of the toe is the most common complaint (Mickle et al. 2010). These findings are in accord with Badlissi et al. (2005) who found that hallux valgus and other toe deformities are the most common disorders. However, in contrast they also found these were often asymptomatic and had no functional limitation (Badlissi et al. 2005).   Mickle et al. (2010) found that the highest risk of falls was in elderly with higher plantar peak pressures and pressure time intervals on the MFPDI, demonstrating that those with less plantar sensitivity were at significant risk, in accord with this Mickle et al. (2010) found individuals with reduced FHFS scores had plantar fasciitis and pes cava. Disabling foot pain has been found to reduce balance, step and stride length, and walking speeds (Mickle et al. 2011). Interventions that can reduce the risk of falls in older adults are exercises to strengthen and increase flexibility in the ankle and foot. Spink et al. (2011b) showed significant reductions in falls risk of individuals that followed a regime of foot and ankle stretches and exercise. This finding is in accord with suggestions from other authors (Mickle et al. 2011; Menz et al. 2005; Spink et al. 2011a). Footwear Footwear is associated with fall risks, although there are many characteristics that make up a shoe and so these factors will be discussed in order of decreasing risk. Heel height is one of the most common factors in the risk of falls, heel heights of 4.5cm or greater have been found to increase risks (Menant et al. 2008; Menz et al. 2006; Tencer et al. 2004; Sherrington et al. 2002; Spink et al. 2011, Lord et al. 1999). Elevated heels cause significant sway and reduction of balance when compared to low heeled shoes (Menant et al. 2008). Other suboptimal shoe features include lack of adequate fixation (Sherrington et al. 2002), low heel-collared shoes (Menant et al. 2008; Sherrington et al. 2002; Lord et al. 1999) and excessive flexation (Sherrington et al. 2002; Menant et al. 2006). Bare feet, socks and slippers are quoted as higher risk of falls in a number of findings (Sherrington et al. 2002; Menz et al. 2006). Whilst shoe sole hardness is found to be a risk factor in some findin gs (Sherrington et al. 2002; Menant et al. 2008), Lord et al. (1999) found no relation between shoe hardness and risk of falls. Orthoses have been used as interventions to reduce pain in older adults with disabling foot pain, thus countering the highest risk in foot characteristics with a footwear solution (Spink et al. 2011b). Orthoses shift the weight load of the foot to areas without pain and are moulded to the individual foot. Most findings agree that the most optimal footwear to reduce the risk of falls is low heeled shoes (less than 4.5cm) and high heel-collared shoes (Menant et al. 2008; Tencer et al. 2004; Sherrington et al. 2002; Spink et al. 20011a and 2011b, Lord et al. 1999), with hard soles or reduced shoe flexibility (Menant et al. 2008; Tencer et al. 2004; Sherrington et al. 2002; Spink et al. 20011a and 2011b,) and high contact area (Tencer et al. 2004). Conclusions The role of footwear and foot characteristics and their contribution to risk of falls in an elderly population has a multiplicity of factors and an overriding weakness in the literature is being unable to take into account other factors such as musculoskeletal problems.   As risk factors can be very specific to the individual it is important to discuss the overriding risks found within the literature. Foot pain and weakness of ankle and toe are a significant risk factor of fall, as is disabling foot pain. Footwear associated with higher risk of fall includes barefoot, slippers or high heels, as well as poor or no fixation. Footwear with the least risk of fall has been found to be low heeled (less than 4.5cm) shoes with good surface area contact. Fall risk can be reduced, especially in those with disabling foot pain, by use of orthoses and shoes with good fixation, as well as targeting weakness of foot and ankle by a regime of exercise. Risk in those with symptomatic toe deformity may require medical interventions. References Badlissi, F.; Dunn, JE.; Link, CL.; (2005) Foot musculoskeletal disorders, pain, and foot-related functional limitation in older persons, JOURNAL OF THE AMERICAN GERIATRICS SOCIETY, Volume: 53  Ã‚   Issue: 6  Ã‚   Pages: 1029-1033 Lord SR.; Bashford GM; Howland A.; Munroe BJ.; (1999) Effects of shoe collar height and sole hardness on balance in older women JOURNAL OF THE AMERICAN GERIATRICS SOCIETY, Volume: 47  Ã‚   Issue: 6  Ã‚   Pages: 681-684 Menant, Jasmine C.; Steele, Julie R.; Menz, Hylton B.; (2008) Effects of footwear features on balance and stepping in older people, GERONTOLOGY,   Volume: 54  Ã‚   Issue: 1  Ã‚   Pages: 18-23 Menz, HB; Morris, ME; Lord, SR (2005) Foot and ankle characteristics associated with impaired balance and functional ability in older people, JOURNALS OF GERONTOLOGY SERIES A-BIOLOGICAL SCIENCES AND MEDICAL SCIENCES,   Volume: 60  Ã‚   Issue: 12  Ã‚   Pages: 1546-1552 Menz, HB; Morris, ME; Lord, SR (2006) Footwear characteristics and risk of indoor and outdoor falls in older people, GERONTOLOGY, Volume: 52  Ã‚   Issue: 3  Ã‚   Pages: 174-180 Mickle, Karen J.; Munro, Bridget J.; Lord, Stephen R.; (2010) Foot pain, plantar pressures, and falls in older people: A prospective study, JOURNAL OF THE AMERICAN GERIATRICS SOCIETY, Volume: 58  Ã‚   Issue: 10  Ã‚   Pages: 1936-1940 Mickle, Karen J.; Munro, Bridget J.; Lord, Stephen R.; (2011) Cross-sectional analysis of foot function, functional ability, and health-related quality of life in older people with disabling foot pain ARTHRITIS CARE RESEARCH,   Volume: 63  Ã‚   Issue: 11  Ã‚   Pages: 1592-1598 Sherrington Catherine; Menz, Hylton B.; (2002) An evaluation of footwear worn at the time of fall†related hip fracture AGE AGEING, Volume: 32  Ã‚   Issue: 3  Ã‚   Pages: 310-314. Spink, Martin J.; Fotoohabadi, Mohammad R.; Wee, Elin; (2011a) Foot and ankle strength, range of motion, posture, and deformity are associated with balance and functional ability in older adults ARCHIVES OF PHYSICAL MEDICINE AND REHABILITATION,   Volume: 92  Ã‚   Issue: 1  Ã‚   Pages: 68-75 Spink, Martin J.; Menz, Hylton B.; Fotoohabadi, Mohammad R.; Wee, Elin; Landorf, Karl B.; Hill, Keith D. Lord, Stephen R.; (2011b) Effectiveness of a multifaceted podiatry intervention to prevent fall in community dwelling older people with disabling foot pain: randomised controlled trial BRITISH MEDICAL JOURNAL, Volume: 342  Ã‚   Pages: 1-8 Tencer AF.; Koepsell TD.; Wolf ME.; Frankenfeld CL.; Buchner DM.; Kukull WA.; LaCroix AZ.; Larson EB.; Tautvydas M.; (2004) Biomechanical properties of shoes and risk of fall in older adults JOURNAL OF THE AMERICAN GERIATRICS SOCIETY; Volume: 52  Ã‚   Issue: 11  Ã‚   Pages: 1840- 1846 The role of footwear and foot characteristics in reducing falls in older people Study Objective The role of footwear and foot characteristics in reducing falls in older people Study ObjectiveOutcome variablesParticipant/study selectionInclusion/exclusion criteriaRandomisationBaseline differencesInterventions usedDemographicsTime frame of studyParticipant flowStatistical analysisCompleteness of follow upReferencesRelated Study Objective The role of footwear and foot characteristics has been extensively studied in older people to understand how these factors interact to induce falls, and further to endeavour to reduce fall as this has been classified as one of the more prevalent means of injury in older adults. Studies often focus on the interactions of footwear, foot mobility and flexation, and musculoskeletal disorders of the foot. Menant et al. (2008) systematically investigated the relationship between footwear characteristics, balance and stepping in older adults. They used specially designed footwear with contrasting features which included 6 different designs, a standard shoe, identically shaped soft and hard sole, a high heel-collar shoe, an elevated heel shoe, a bevelled heel shoe, a flared sole and a tread soled shoe, which were used to assess coordinated stability and choice stepping reaction times. In contrast, Menz et al. (2006) sought to determine the relationship between footwear characteristics and th e risk of indoor and outdoor falls in older people. The study used only two shoe types that were supplied by the participants; these were a soft indoor shoe (slippers) and their normal outdoor shoes. The study explored the relationship between the footwear features and the frequency of falls in older adults by separately assessing indoor and outdoor falls. Determining the correlation between musculoskeletal foot disorders, pain and functional stability is the most common form of fall study, perhaps because these relationships have less variation than shoe characteristics. Badlissi et al. (2005) investigated the relationship between musculoskeletal disorders of the foot (for example pes cavus, pes planus, claw toe, hammertoe, mallet toe, overlapping toes, hallux valgus/bunion, bunionette, and plantar fasciitis) and foot pain and functional limitation, measured on scales of 0-100 for foot pain while functional limitations were measured as walking times on a range of 0-4, to determine how foot pain mediated the relationship. Menz et al. (2005) studied the comparative contribution of a number of foot and ankle features to performance on a range of balance and functional tests, building on previous work, to determine whether these tests could explain further variation in balance and functional performance after standard sensorimotor factors were measured. Spink et al. (2011) also investigated foot characteristics in older adults, determining the degree that foot and ankle strength, range of motion, posture, and deformity were related to performance, using tests that measured balance and functional ability. Pain studies have also been used to assess falls. Mickle et al. (2010) determined if foot pain and plantar pressure were connected with falls in older people. The investigation focussed on the association of plantar pressures with foot pain in older adults and how foot pain or dynamic plantar pressures increase the risk of falls in this population, using ambulatory data from this group of community-dwelling older people. A follow-on study by Mickle et al. (2011) sought to establish whether disabling foot pain could be associated with functional foot characteristics, functional ability, and health-related quality of life (HRQOL) in retired adults. The principal objective was to determine whether disabling foot pain was connected with foot function quality, practical ability, and HRQOL in older adults, using two definitions (A: reduced ankle dorsiflexion and hallus flexor strength. B: reduced flexor strength of the lesser toes and increased foot reaction time and postural sway). Outcome variables The outcome variables for the footwear studies used similar measurements. Menant et al. (2008) measured a series of balance and stepping tests in the eight randomly presented shoe conditions. Maximum balance range and body sway measurements, coordinated stability and Choice-Stepping Reaction Time was assessed in each footwear style. In contrast, Menz (2006) measured footwear characteristics including shoe style, ï ¬ xation (buckle, velco etc.), heel height, counter height and width, critical   tipping angle, sole rigidity and ï ¬â€šexion point, tread pattern, sole hardness and heel counter stiffness with respect to specific incidence of fall. Badlissi et al. (2005) measured foot disorders e.g pes cavus, pes planus, claw toe, hammertoe, mallet toe, overlapping toes, hallux valgus/bunion, bunionette, and plantar fasciitis against foot pain. Foot health was measured on a range of 0–100, and walk time was scored on a range of 0–4. Spink (2011) measured foot and ankle strength by dynamometry, motion range, posture, deformity, and balance tests which measured postural sway, balance range extent, lateral steadiness, co-ordinated steadiness) Functional ability tests (alternate step, sit-to-stand, timed 6-m walk) were used to assess foot and ankle strength, whereas Menz (2005) tested foot and ankle characteristics (foot posture, range of motion, strength and deformity) against sensorimotor functions, which included vision, sensation, strength and reaction time, as well as balance and functional aptitude as measured using standing and leaning balance, stepping, sit to stand and walking speeds. Mickle et al. (2010) classified participants into two categories (faller or non-faller) based on falls incidence over 12 months. Pain was calculated with the Manchester Foot Pain and Disability Index (MFPDI) that employs questions consisting of statements about the participant’s foot or foot pain. Finally, dynamic plantar pressures were measured during a walk over a pressure platform which was used to represent bare-foot dynamic foot function. Mickle et al. (2011) also employed MFPDI to establish foot pain. Foot function was characterised by foot reaction time, ankle dorsiï ¬â€šexion strength and ï ¬â€šexibility, hallux and lesser toe ï ¬â€šexor strength, and spatiotemporal gait parameters. Finally, volunteers performed postural sway tasks, those with disabling foot pain were classiï ¬ ed using original and conservative deï ¬ nitions from Short Form 36 Health Survey (SF-36).   Pain-free was subsequently compared with individuals with pain following adjustments for gen der and body mass index (BMI). Participant/study selection The participant study for these investigations was older adults of retirement age, without comparisons to younger adults. Badlissi et al. (2005) used a very large sample (n=5784) of ethnically diverse adults aged 65 and older for their study into foot disorders. For the footwear studies, Menant et al. (2008) used 29 community-dwelling volunteers recruited from a research database aged ≠¥70 years with a mean age of 79.1 (+/-3.7) years of which 15 were females, while Menant et al. (2008) had the smallest cohort with only 29 community-dwelling volunteers with a mean age of 79.1 (3.7) years. Menz et al. (2006) used 176 volunteers from a retirement village (56 men and 120 women), aged between 62–96 (mean age 80.1, SD 6.4). For the studies into foot characteristics Menz et al. (2005) used the same cohort as their previous study (n=176), while Spink et al. (2011) employed a larger randomized cross-sectional study of people (n=305) over 65 years, participants ranged between 65–93 years. The pain studies by Mickle et al.   (2010 and 2011) used the same participants of 312 community-dwelling people (154 female, 158 male) recruited from arbitrarily chosen federal electorates of New South Wales, Australia. Inclusion/exclusion criteria The exclusion criteria for all seven studies included that the participants were not bed or chair-bound; unable to ambulate household distances unaided (10m), unable to communicate in English (or Spanish (Badlissi et al. (2005)). Further exclusion criteria included neurodegenerative disorders and lower-limb amputation (Spink et al. (2011), Mickle et al. (2010 and 2011)). The ability to pass the Short Portable Mental Status Questionnaire was deemed necessary by Menz et al. (2005 and 2006) and Mickle et al. (2010 and 2011). While Mickle et al. (2010 and 2011) also stated that participants were required to arrange transport to testing venues; furthermore trials were discarded if obvious gait deviations or targeting of the pressure platform were detected. Randomisation Only studies into pain by Mickle et al. (2010 and 2011) used any form of randomisation in the choice of the study participants. Baseline differences Basline differences measured prior to studies being undertaken were performed by Menz et al. (2006) who assessed participants most-used indoor and outdoor footwear and the right shoe was characterised by a single examiner into 16 basic shoe categories. Mickle et al. (2010 and 2011) used MFPDI to establish baseline foot pain and dynamic plantar pressures. Interventions used The studies into footwear (Menant et al. (2008) and Menz et al. (2006)) employed footwear interventions, however, while Menz et al. (2006) studies shoes types already owned by the participants, Menant et al. (2008) supplied specifically designed shoes for the study. Demographics Almost all studies used volunteers from community/retirement village volunteers, apart from Mickle et al. (2010 and 2011) who recruited study volunteers from arbitrarily chosen federal electorates of New South Wales, Australia. The age range was continuous after retirement age (60+ years) without bias towards gender, race or ethnicity. Other demographic characteristics included weight, height and BMI as well as foot and other medical conditions. Time frame of study Study time-frames ranged from 1 day to 1 week, while follow-up resulted in 1 year, however, only Menz et al. (2006) and Mickle et al. (2010) required 1 year. Participant flow (No data in any of the studies related to this topic) Statistical analysis Badlissi et al. (2005) employed logistic regression to acquire adjusted-odds ratios (95% conï ¬ dence intervals) to show interaction between foot musculoskeletal disorders and pain, with potential confounders adjustment. Subsequently, stepwise multiple linear regression was used to assess variance in walk tests and foot disorders were explained by the FHFS scale scores. Menant et al. (2008) used repeated-measures ANOVA with simple contrasts for statistical analysis of the data, while Menz et al. (2006) assessed the differences in foot-wear characteristics and physiological falls risk factors between fallers and non-fallers using independent samples t-tests (for continuously scored variables) and dichotomous variables. Footwear variables with signiï ¬ cant difference between the two catagories were further assessed using logistic regression analysis with adjustment for confounders identiï ¬ ed by univariate analyses. Menz et al (2005) applied descriptive statistics with multiple and step-wise regression. To define the relationship between foot and ankle characteristics, sensorimotor measures, balance and functional test performance scores, Pearson correlation coefficients (PCC) were used. Spink et al. (2011) also employed PCC to examine relationships between foot and ankle strength and range-of-motion measures and the balance and functional test performance scores and independent sample t-tests to measure difference in balance and functional test scores with Hierarchic stepwise multiple regression analysis. Mickle et al. (2010) applied Chi-square values to establish frequency of foot pain differences between fallers and nonfallers. Independent t-tests was employed to establish signiï ¬ cant differences in peak pressure or pressure-time for the two groups and one-way analysis of covariance to ascertain signiï ¬ cance in peak plantar pressure or pressure-time integral data created by participant reports of foot pain and pain-free. Mickle et al. (2011) also used analysis of covariance tests to determine signiï ¬ cant differences in SF-36 scores, foot function, or postural sway variables in volunteers reporting foot pain or pain-free, while gender and BMI were input as covariates. Similarly, chi-square tests compared the frequency of responses between pain deï ¬ nitions. Completeness of follow up Of the seven studies investigated, only Menz et al. (2006) and Mickle et al. (2010) conducted follow up studies, which occurred one year later. The follow-up required participants to record falls over the 12 month period and comparisons were then made between ‘fallers’ and ‘non-fallers’. References Badlissi, F; Dunn, JE; Link, CL; (2005) Foot musculoskeletal disorders, pain, and foot-related functional limitation in older persons, JOURNAL OF THE AMERICAN GERIATRICS SOCIETY, Volume: 53  Ã‚   Issue: 6  Ã‚   Pages: 1029-1033 Menant, Jasmine C.; Steele, Julie R.; Menz, Hylton B.; (2008) Effects of footwear features on balance and stepping in older people, GERONTOLOGY,   Volume: 54  Ã‚   Issue: 1  Ã‚   Pages: 18-23 Menz, HB; Morris, ME; Lord, SR (2005) Foot and ankle characteristics associated with impaired balance and functional ability in older people, JOURNALS OF GERONTOLOGY SERIES A-BIOLOGICAL SCIENCES AND MEDICAL SCIENCES,   Volume: 60  Ã‚   Issue: 12  Ã‚   Pages: 1546-1552 Menz, HB; Morris, ME; Lord, SR (2006) Footwear characteristics and risk of indoor and outdoor falls in older people, GERONTOLOGY, Volume: 52  Ã‚   Issue: 3  Ã‚   Pages: 174-180 Mickle, Karen J.; Munro, Bridget J.; Lord, Stephen R.; (2010) Foot Pain, Plantar Pressures, and Falls in Older People: A Prospective Study, JOURNAL OF THE AMERICAN GERIATRICS SOCIETY, Volume: 58  Ã‚   Issue: 10  Ã‚   Pages: 1936-1940 Mickle, Karen J.; Munro, Bridget J.; Lord, Stephen R.; (2011) Cross-Sectional Analysis of Foot Function, Functional Ability, and Health-Related Quality of Life in Older People With Disabling Foot Pain ARTHRITIS CARE RESEARCH,   Volume: 63  Ã‚   Issue: 11  Ã‚   Pages: 1592-1598 Spink, Martin J.; Fotoohabadi, Mohammad R.; Wee, Elin; (2011) Foot and Ankle Strength, Range of Motion, Posture, and Deformity Are Associated With Balance and Functional Ability in Older Adults ARCHIVES OF PHYSICAL MEDICINE AND REHABILITATION,   Volume: 92  Ã‚   Issue: 1  Ã‚   Pages: 68-75

Insuring presence in the classroom and the school as an educational Assignment

Insuring presence in the classroom and the school as an educational leader - Assignment Example The second strategy used by the educational leader is planning. He plans the lecture before appearing in the class on stage in advance. This helps him divide different parts of the lecture according to breaks within the class and the total time he has for the lecture. As a result of this, no time is wasted and the lecture is delivered without having any time wasted or having the students feel lethargic. The educational leader keeps a schedule with him. Knowledge of the lectures and their time and location helps the educational leader not only prepare the lectures in time but also settle other businesses according to the lectures’ schedule. Last but not the least, the rules established by the principal make the educational leader conscious about being punctual. Such rules include but are not limited to marking of the attendance, and imposition of fine for being

Native Americans' music Essay Example | Topics and Well Written Essays - 2000 words

Native Americans' music - Essay Example The song text in Native American music is inclusive of both public and secret pieces. The secret song pieces have been used for sacred purposes and ceremonies alone and have been claimed to be both ancient and unchanging. There are public sacred songs and ritual speeches which are looked upon as being musical because of the way in which they use rhythm and melody, and the ritual speeches are often in direct description of the events of a ceremony and the reasons for and the ramifications of a certain ritual or a celebration. The native music of Washington state also includes the legacy of Native American Flute Music that held high significance in the long and rich tradition of their music. It has achieves some measure of fame for its distinctive sound and the music as such was used in assistance of courtship, healing, meditation, and spiritual rituals. The Native American flute is the only flute in the world constructed with two air chambers - there is a wall inside the flute between the top (slow) air chamber and the bottom chamber which has the whistle and finger holes. The top chamber also serves as a secondary resonator, which gives the flute its distinctive sound. There is a hole at the bottom of the "slow" air chamber and a (generally) square hole at the top of the playing chamber. A block (or "bird") with a spacer is tied on top of the flute to form a thin, flat airstream for the whistle hole (or "window"). Some more modern flutes use an undercut either in the block or the flute to eliminate the need for a spacer.

Statistic Essay Example | Topics and Well Written Essays - 750 words

Statistic - Essay Example Among the sample we questioned, a majority of them, 66.7% representing 20 individuals were of the opinion that type II diabetes mellitus is a dangerous disease. Only 1 subject represents a meager 3.3 of the total sample population disagreed. This indicates that diabetes mellitus, type II is feared by more than half of the population as a dangerous disease and only a significantly low proportion of the total population are of the opinion that the disease is not that dangerous. This information is well represented in the Table 1 below. The causes of type II diabetes were listed as genetic factors, obesity, a poor diet or, in some cases, vitamin D insufficiency. Consequently, the study sought to identify from the sample population what was their opinion on the cause of the diabetes among these four factors. Interestingly, more than half, 56.7%, representing 17 subjects in the sample linked type II diabetes to obesity. However, a few individuals linked the disease to a poor diet or genetic factors. It should be noted that vitamin D and poor diet may be intertwined since both have to do with one’s eating habits. In this regard, 30% of the subjects of this study linked these two factors to the disease. Therefore, inferring from these statistics, it is true that obesity leads as a major cause of type II diabetes mellitus with poor diet coming a distance second (see Table 2 below). Personal measures taken to prevent type II diabetes were also investigated in this study. These factors majored on habits/behaviors aimed at preventing type II diabetes, namely, exercise, diet, and enough sleep (sleeping early). Of the personal initiatives, 14 subjects, representing 46.7% of the survey subjects, exercised so as to curb the disease, whereas only 23.3% were of the opinion that sleeping early could prevent type II diabetes mellitus (see below Table 3, a pie chart

External Influences on Building Design

External Influences on Building Design Many people don’t realise how hard it can be to design something. Especially building, this is why architect’s job isn’t easy. The massing and overall design of the building is influenced by number of different factors and how important they are differs for each design. I would like to highlight the most important ones, and highlight which one of them cross reference quite often.       As Richard Rogers said â€Å"form follows profit, and this is aesthetic principle of our times†, unfortunately this is main factor impacting the design and all the other processes in architecture. Although it’s not the only one. Other example is often on the very beginning of the project – the site. Size configuration, topography this has huge impact on design. Sometimes we can change slightly topography, but site shape would be more of an issue. Often in extreme cases this becomes the asset of finalised project, like it happened in Tokyo project â€Å"A life with large opening† often called â€Å"gap house† designed by ONDESIGN. Next factor is often one of the most influential in good and also in the bad way. These are and include number of people, starting from client all the way to neighbourhood, which sometimes influences the design. Probably one of most important stakeholders is user/client, they often provide driving force for the design. As they may be personally involved in process of design and then construction. Possibly the best example of this could be STAMP HOUSE designed by Charles Wright Architects. This project in was directed and influence by various factor of which the most challenging was client, that desired carbon neutral, off-grid architectural statement that would be: â€Å"new face of tropical architecture†. Effectively this particular project was as highly influenced by client’s introduction of environmental design. Final design was to minimalize impact on environment (as client requested), so that ecosystem around it would not be affected. Therefore architect’s had to work very closely with experts and various organisations. Effectively this lead to zero carbon project that is level 5 cyclone proof and therefore classed as a cyclone shelter, additionally it’s flood proof and wouldn’t suffer from any natural disaster as it uses on sight solar panels and rain water collected in 25000 litres tank that is also located on the site. Another very influential stakeholders are neighbours and community groups. They often effect not only design but also whether building will be completed or not. Good example could be found in Manchester where public was picketing construction of new Manchester Metropolitan University campus building, the site chosen by MMU has previously been picketed by same group of people and that was probably what caused investment to fail. This time it was different partially due to professional manner of architect’s, MMU and local government. Although as many people claim the main role in this case was played by another influential and sometimes critical factor – economic status. As the economic crisis emerged rate of investment started drastically falling down, MMU used this fact to gain planning permission for Birley Fields proposal and convince authorities and residents. This just reinforces and relates back to famous Rogers quote â€Å"Form follows profit, is the aesthetic principle of our times†. This briefly mentioned local government as they are stakeholder representing local and public interests. They are often main body that appoints people to ensure, that building at it final stage is safe to use. Which obviously needs to be considered and included during design stage. Unfortunately not everything could be predicted like 9/11 terrorist attack. Although government and designers with engin eers do their very best to prevent similar disasters from happening. This includes meeting and exciding building regulations, fire regulations and many more. These also relatively strongly influences the design. Number of people work to make sure building is safe the most important and influential of which is engineer or team of engineers. They do all the hard calculations, and this is what they have done in case of WTC. Architects and engineers jointly admitted that they designed World Trade Center to withstand air plane collision. Although it was impossible for building to handle this with so intense fire inside it. This leads me to another factor that strongly influences design that makes it possible and functional. Even greatest building on the earth without sufficient services and structure to support it – is a disaster. This is why engineer and sometimes ME engineer effect design. Often especially in big projects architect and structural engineer work in collaboration to create final design. This is evolution from the sentence said by Louis Sullivan about his new Wainwright Building – â€Å"form follows function†. Even if architect and engineer work close together they are often limited by construction methods and processes, like it almost happened with Beetham Tower in Manchester. The design caused a lot of dispute on how and whether it would be possible to safely construct four-metre cantilever which is definite land mark in Manchester’s skyline. Frank Lloyd Wright found similar problem when he proposed Mile High Illinois which was proposed in 1956 and never been built, simply because construction methods wouldn’t allow it then and possibly even now it cou ld be challenging to construct this proposed building. Although this shouldn’t be a reason not to design it there are number of projects that has been designed and either not build or changed during construction because this coordination between architect and engineer wasn’t successful. Similar cooperation would be good between ME engineer and architects. Although services that ME is taking care of often are not of particularly important at the design stage and therefore sometimes they tend to be pushed to blank box where they should be placed or they not even included at all. Unfortunately this is often not enough place and highly effects aesthetics of interior. This wasn’t case in Pompidou Centre in Paris where all the services are on the external faà §ade and therefore services engineer strongly effected or actually created the appearance of this building. This innovative design created very industrial appearance, also its good place to realise how many serv ices and work goes into parts of building that are usually hidden. Possibly hiding all this causes people to think anyone can build a building and call it   architecture – and this is incorrect. Another influencing factor is definitely sustainability. This factor is more and more often mentioned in client’s requirements as its good for PR. Although due to global warming and heat island effect more and more government’s and authorities include some form of sustainability in their building regulations. And therefore it’s definitely outside of architect’s influence. Although sometimes this as well as other restrictions allow great designs to be created and to emerge, similarly like it was with Pompidou Centre with services, they allowed it to be great building. Often sustainability of the building doesn’t cause huge effect on the design, although it has to be considered from the start. Another strongly influential factor that I would like to mention is time. As we know ‘time is money’ this is wha t Benjamin Franklin said, and it’s still valid. Different people need quick design for number of different reasons. No matter of reason this influences the design. It may be that because architect need to finish design very quickly and he can’t refine all the. It could be that someone works really well under pressure and therefore final design may come out brilliantly. In most cases where time is important factor client decide to use unconventional building process called ‘Design and Build’ this means that construction starts as soon as architect creates rough shape. That causes that some of the details can’t be changed as they may already been built. This isn’t something new, it’s happening for long time, one of best examples is Sagrada Familia in Barcelona, this Roman Catholic basilica designed by architect Antoni Gaudà ­, construction started in 1882, this is 122 years ago, and it’s still not finished. This wouldn’t be possible without this construction method, and hopefully if finished in 2028 as current estimates show it would be definitely one of the longest construction processes in the history. As visible on photo above it’s not surprising, because as its being build, the attention to the details and the beauty of construction is at the highest possible level. Other influential factor that in my opinion is fundamental is the function. The role of architect is to find the solution for many, sometimes very hard problems. This is what in my opinion defines good architect. It’s not only how ‘pretty’ the building is, or how tall, it’s about how well architect or even designer thought about potential issues and how he solved it. Otherwise building is just – a shed. Functional but without thought putted into it, althought because â€Å"form follows function† or at least it should, the design supposed to reinforce the function, an d definitely not to go against it. This is what many people claim that has happened in case of Vitra Fire Station designed by Zaha Hadid, even though she is great architect, specific to her design style. As many people claim, the sculptural fanciness of designer caused building to be not functional as fire station and had to be handed over, and now it’s â€Å"used for exhibitions and events and continues to be one of the highlights on the Vitra Campus in Weil am Rhein.† And I’m not disputing fact that it’s obviously architectural highlight of the area. Although it’s definitely in its design more suitable for exhibition area rather than fire station, because in case of fire it was hard for fire engine quickly leave, to the extent that some people called it dangerous. And therefore I think it’s important to create great designs, but not to forget about primary needs of the place, even factory or storage buildings could be architectural statement not only a building. There are many, many more factors that affect architectural designs all over the planet. Some more and other less, it all depends on client , and situation that the building is being build, however definitely most important and most influential is function followed by site, money and the client. References: Shoebox dwelling. 23 Oct 2012. House in a Gap. [Online]. Available at:  http://shoeboxdwelling.com/2012/10/23/house-in-a-gap/ [Accessed: 22 Mar 2014] Ondesign. Unknown. A life with large opening. [Online]. Available at:  http://www.ondesign.co.jp/english/works/062/#workTitle [Accessed: 22 Mar 2014] Oxford Dictionaries. Unknown. Oxford English Dictionary – stakeholder. [Online]. Available at:  http://www.oxforddictionaries.com/definition/english/stakeholder [Accessed: 22 Mar 2014]   Charles Wright Architects, Unknown. Stamp house publication. [Online]. Available at:  ww.wrightarchitects.com.au/projects-2/contact/stamp-house/ [Accessed: 22 Mar 2014] Manchester Evening News, 26 Feb 2011, Revealed: New plans for Manchester Metropolitan University’s new Hulme campus. [Online]. Available at:  www.manchestereveningnews.co.uk/news/greater-manchester-news [Accessed: 22 Mar 2014] Manchester Metropolitan University. Unknown. Birley Fields campus publication. [Online]. Available at:  www.mmu.ac.uk/birleyfields [Accessed: 22 Mar 2014] 9/11 Blogger. 21 Feb 2007. What the World Trade Center Building Designers Said: Before and After 9/11. [Online]. Available at:  http://www.prisonplanet.com/articles/february2007/210207designers.htm [Accessed: 22 Mar 2014] History, 25 Jan 2001. Unknown. 911 Facts with Hero and Victim – interview with Frank DeMartini. [Video online] Available at:  http://www.youtube.com/watch?v=zl1GfcD3KZ0 [Accessed: 22 Mar 2014] World Trade Center. n.d. [Image online] Available at:  http://www.photosup.biz/img/world-trade-center-new-york.html [Accessed: 22 Mar 2014] Beetham Tower. n.d. [Image online] Available at:  http://www.cityadvisor.info/[emailprotected] [Accessed: 22 Mar 2014] Wainwright Building. n.d. [Image online] Available at:  http://www.essential-architecture.com/STYLE/STY-Sullivanesque.htm [Accessed: 22 Mar 2014] Frank Lloyd Wrights mile-high building. n.d. [Image online] Available at:  http://www.wbez.org/blog/john-r-schmidt/2011-08-25/frank-lloyd-wrights-mile-high-building-90793 [Accessed: 22 Mar 2014] Gagnon, B. 20 Sep 2009. Sagrada Familia 01. [Image online] Available at:  http://en.wikipedia.org/wiki/File:Sagrada_Familia_01.jpg [Accessed: 22 Mar 2014]   SBA73. 21 Feb 2011. Sagrada Familia nave roof detail. [Image online] Available at:  http://en.wikipedia.org/wiki/File:Sagrada_Familia_nave_roof_detail.jpg [Accessed: 22 Mar 2014] Zaha Hadid. Unknown. Vitra Fire Station Publication. [Online]. Available at:  http://www.zaha-hadid.com/architecture/vitra-fire-station [Accessed: 22 Mar 2014] Anniina Koivu. 11 Jun 2013. Happy Birthday Fire Station. [Onilne]. Available at:  http://www.vitra.com/en-gb/magazine/details/184799 [Accessed: 22 Mar 2014] Form follows profit1200921975

Farming In Denmark :: essays research papers

Denmark is located in the Central Northern part of Europe. It is part of the Scandinavian countries, thus it has a relatively cold weather all year long. 75% of Denmark’s land is used for farming. Because of it’s export of agricultural and industrial produce, it enjoys one of the highest standard of living in the world. This case study is meant to study the farming in Denmark. Types of Farming: Denmark is divided into 3 areas: Jutland, Fyn, and Zealand. Farming is found in all of those areas. Denmark’s types of farming are: Dairy farming, Crop farming, Animal farming, and Mixed farming In Jutland, the least intensive farming is found. There they mainly grow rye, oats, and potatoes. Pasture land is also found there. In Fyn and Zealand, the most Intensive farming is found. There they grow cereals with root crops, and pigs. Some areas in Jutland and Fyn are also used for mixed farming. Is the Land Suitable for Farming?: Denmark’s land wasn’t very fertile in the Nineteenth century. It had Sandy soils in the West and Clay land in the East. The government invested a lot of money into making those lands fertile. The low lying and relatively flat land in Denmark added to the existing fertile soils, and partially favorable climate (Winter frosts + Warm and sunny summer with rainfall over the average) makes Denmark ideal for cereal farming. Up till the 1870’s, Denmark was a major exporter of wheat and barley. But eventually, it had to diversify due to hard competition. That was when it realized the high demand for dairy products in foreign countries (mainly Britain), thus it started to export dairy products along with cereals. This meant it had to rely on pasture land for rearing animals Today, Denmark’s land is typical for the types of farming found there. The land remains ideal for cereal farming. Pasture land is also found for cattle. Pigs and poultry remain inside a barn all year long. The land is also ideal for growing potatoes and other root crops. Stalinization isn’t a problem in Denmark due to a high annual rainfall. Where in the World can Similar Farming be Found?: Mixed farming: Mixed farming can be found in North America (i.e. USA), in Asia (i.e. Russia), and in Europe (i.e. France and Spain). Mixed farming can be also be found in the rest of the continents. Dairy farming: Dairy farming is found world wide. It is found in Israel, Italy, USA, France, Britain, and many more.

Loyalty Marketing

Customer Loyalty Program for Restaurants in a five Star Hotel:Customer marketing long since began when marketing practices started.   Loyalty marketing is not a new concept.   Best customers generate most profits an example was in the 50s when ‘mom & pop stores look after its best customers.   A good customer spends more than thirty percent and keeps coming back but worst customers are less loyal.Chris X. Moloney and Fred Reichheld noted that loyalty marketing has a new marketing discipline called â€Å"Customer Advocacy Marketing† (CAM).   This programme in marketing is strongly linked with loyalty and customer referral (Wikepedia).With the future, it seems that new technology can always be costly but it is a marketer’s friend.   Hence, technologies and techniques of the past in some tasks are most reliable and appropriate especially in the business of hospitality and restaurants particularly for tasks where attitudes and habits of consumers are difficu lt to change.I.   Customer Loyalty – its benefitsThe rapid advancement of technology, relations between the 21st century customer and supplier needs to be nurtured because of growing competition and new demands or high customers’ expectations.   Restaurant businesses grow faster than the rate of demand.   A business is building up then suddenly a new comer comes along.   For this reason, it made sense to nurture or retain regular good customers than to attract new ones.a. Long Term ProfitabilityMarketing is supposed to contribute long term profitability into a business but competition is intense.   Now it is important to regard its effort in a changing marketplace.First of all we must check how a loyalty program fits an establishment, how can it continue to progress, and how to encourage future investment for its continuous development or its expansion?Customer Loyalty Program is only one aspect of the comprehensive marketing techniques but it is the central pillar of the plan.   In the article written by Randolph Hobler he noted that only 5% of the top 130 restaurants in the US have loyalty programs (Hobler).   Sixty percent of consumers go to restaurants with rewards program.   However, despite of the knowledge that a good loyalty program pays back from the very beginning; (example is the Tesco’s Club Card who makes money from day to day). Still, only twenty five percent of the National Restaurant Association in the U.S. used loyalty program.To attain this program data must be collected and from these data a study or an intelligent interpretation should be provided to have much clearer picture on the customer base.   Most of the program will have this question â€Å"When is the payback begun to happen?†Ã‚   For some it happens right away but in some it will depend on the circumstances.b. Customer RetentionHigh performing companies retains customers and magnets other clients.   Businesses that retains its client s makes more money at lower cost than the one who constantly pays for advertisements just to invite new customers.   A loyal customer depends mainly on the good and sound practice of the business and its marketing schemes at all times.   Clients are normally easy to lose than to win.Retaining customers have simple principles:   know your clients and reward them.It is important to perform the following tasks:a. Study the peak-hour and plan to retain the number of customers at slow times.b. Make new menu items and take-out productsc. Provide functions activities such as parties with specialty drinksd. Up-sell products like value mealse. Provide incentives and encourage secure registering and loading of cardsf. Changing business operations for a greater profit must also be considered by creating an economic balance between getting the attention of customers and in giving them rewards.II. How to build customer loyalty – its factorsCritical factors to built customer loyaltyM arket Size or EstimationThis is a tool which gives very good guidelines to calculate market sizes reasonably of the member base who would receive loyalty programs or rewards.Trends and ForecastTrends means consumer behavior and spending patterns based on customer marketing initiatives and forecasts of future marketing campaigns.Best practices and InnovationsProblems with loyalty programs and practices will be examined like issues and pitfalls, corporate values and visions including inconsistent messages to consumers, comparing loyalty rewards from competitors and finding out what does not work.Best Customer Marketing Access Pricing and Customer Lifetime ValueAs it implies, directing good customers since they bring the most profit.   Since pricing strategy is the key features in every business, best customers should have access to discounted pricing throughout its lifetime.   Customers may collect points on their purchase on a frequent or everyday basis measuring loyalty’s effect on the customer’s lifetime value.Essential data or business models can be used to analyze CLV calculations.  Ã‚   â€Å"The most important factor in consumer loyalty program is the price†(Weiss). Although it is important not all people buy because of the price but sometimes because of   loyalty to the brand.Customer loyalty and analysis – New toolsWe do not develop loyalty tools from scratch but examine newer tools used by the loyalty rewards program.   Some of them are:   The loyalty token – it is the bit of the program that members carry in order to have contact with the program.   An advantage of this is to link the transaction with the database however those data can be transmitted to and fro.   Why?   It is important to search the true value and function of a reward, its properties, getting the most of it, and the reward redemption process.Human Aspect of the Loyalty programThe aspect of human loyalty is very important.   This is the cycle of customer – employee – shareholder/owner relationships.   These are actions and emotions that must satisfy every human condition.   This is also one way of keeping clients happy with a new policy since most of the time the front liners are the one who deals with customers closely and yet are the ones who are underpaid.Customer loyalty program for hotels, resorts and casinosOne reason why restaurants in hotels are not expanding on its reward program is due to the fact that almost 50% of visitors do not belong to any loyalty program.   The business is still an untapped market.  Ã‚   For instance the use of wireless consoles to summon waiters, loyalty programs with personalize services such as greeting the customer by the name and   seats the client at their favorite table with his usual drink etc.. Technologies are also employed to hasten meal preparations.The future of loyalty as what experts thinks:The best way of looking into the future is to examine what happened in the past and from that make a projection.   Though it is hard to make expectations because sometimes things happen when you least expect it.The trend for globalization will have two distinctive effects. One, there will be no division in the international border.   We will have a global macro-regional system as opposed to centralized system we have today.  Ã‚   Second, worldwide trend on customer loyalty will be more difficult to develop because of the ever changing consumer values. (Trend).The future is here today. It would be to the disadvantage of new marketers of today if they would not embrace the new technologies.We are expected to see in the future more sophisticated innovations and consumers will expect more points to buy items which ordinarily are out of reach.   Marketers who will not embrace this change will be at the least advantage state.Since the opening of Scala’s Bistro in 1995 a culinary of French and Italian countryside, the restaurants focused on list of primarily California and Italian selections of wine along with few French varietals.   Scala offers 10-15 choices by the glass and 150 selections by the bottle.   The restaurants serve culinary delights of both Italy and France; fresh local vegetables combine to a rustic innovative menu.   It has offered 18% of gratuity to parties of more than six.   One can be found at 432 Powell Street, San Francisco, CA. or search the web to find out comments of its satisfied customers.References:Hobler, Randolph. â€Å"Late to the Table.† 2006.Trend, Herman. â€Å"The Future of Customer Loyalty â€Å", 2007.Weiss, Allen. â€Å"Is Price *Really* the Most Important Factor in Consumer Loyalty?† 2007.Wikepedia. â€Å"Loyalty Marketing.† 2007.

The Rise and Fall of the Briti essays

The Rise and Fall of the Briti essays Britain began to become an empire as early as the seventeenth century, and it lasted until the mid nineteenth century. The Empire survived many obstacles and rulers. Some rulers however strengthened the Empire and Britain in general. During the seventeenth century Britain fought several very successful wars against the Dutch, French and Spanish. As Kelley Ross claims in her article The Worlds Greatest Empires, these campaigns left Britain with much of the eastern coast of North America, the St. Lawrence Basin in Canada, parts of Africa for slave acquisition, areas of the Caribbean and political interests in India (24). At this point the British Empire had begun formation. The Empire lasted through many rulers, gathering more colonies and power with the passage of time. However, no ruler controlled and caused as much growth in the vast empire as Queen Victoria. The British Empire was formed with mercantilist ideas, headed by Cromwell and the Stuarts; however the empire was at its peak during the reign of Queen Victoria. But because of twentieth century superpowers like Germany and the USSR, as well as uprisings in attempts at independence by many of Britains colonies, the Empire fell in the mid twentieth century. The growth of the British Empire was due in large part to the ongoing competition for resources and markets which existed over a period of centuries between England and her Continental rivals, Spain, France, and Holland (Sears 23). Englands first empire was a mercantilist one, led by both Cromwell and the Stuarts. They outlined ideas for the further colonization of Europe, and their mercantilist views held true until the late eighteenth century. As R.A Huttenback, author of The British Imperial Experience writes, the first British Empire came to an end after the American Revolution. However the purpose and policies of the Empire stayed the same (26-27). They were to gain ...

5 Tips for Taking Notes - Proofread My Papers Academic Blog

5 Tips for Taking Notes - Proofread My Papers Academic Blog 5 Tips for Taking Notes Taking notes is an essential part of studying at college. You’ll need to take notes when you are researching a paper, as well as in class and when you go to lectures or conferences. However, notes are only valuable if you can use them when revising or writing assignments. Here are our top 5 tips to make your notes super useful! 1. Make a Summary When you are taking notes, don’t try to copy down everything that you read. Instead, try to summarize the information in your own words, as this will help you remember it later. If youre taking notes in a lecture and dont have time to write everything out in full as youre listening, leave space at the bottom of the page so you can write a brief summary at the end. 2. Go Back and Highlight A great way to consolidate your notes when you are revising (or preferably before!) is to go back over them and highlight or underline important details. You can even annotate them with more information. 3. Organize! Revision is much simpler if you have filed your notes properly. You can group notes based on date, theme, author or suitability for certain projects. 4. Use Shorthand This doesn’t have to be the kind of technical shorthand used by journalists. Just having a few shortened terms that you understand, such as w/ for ‘with’ and ‘b/’ for ‘because,’ can save valuable time when you are trying to follow a lecture! 5. Don’t Skimp on the References! It may feel like hard work, but get into the habit of writing down the full references for whatever text you are taking notes on. This will make it much easier when you come to using your notes for writing a paper. You can then just copy the full reference into your bibliography as soon as you mention the author.

Feasibility & Marketing for small business Research Paper

Feasibility & Marketing for small business - Research Paper Example The location on Adelaide Street is ideal since there are few salons in the surrounding area. The street connects to other major streets in London, which makes the transportation of inventory and other commodities easy. The business site on Adelaide Street is a visible place just off the road with shopping malls on its opposite side. The malls increase traffic on the street, providing a better opportunity to reach out to more potential customers. The site for the business is 200 square feet, which is ideal for the various services that the business will offer. An additional 50 square feet is available as office space, enough to accommodate the managerial staff and business records. There is ample parking space of 280 square feet at the basement of the building. Considering the business viability of the area, this is a prime site. The business will incur site expenses at the rate of $9.50 per square foot (For Lease: Office / Medical / Clinic, 2014). For the total of 250 square feet, the business expects to spend a total of ($9.50) (250 square feet) = $2375. This cost is inclusive of building insurance and maintenance costs. The average annual expenditure on hairdressing and related personal care is $829 per household (Affairs, 2011). This expenditure forms 1.4% of the total expenditure of the potential customers (Affairs, 2011). These figures indicate a good market potential for salon services, which indicates that the salon business is an attractive opportunity in this area. The major direct competitors are Skin Care Nails and Spa, and Sheer Elegance Saloon and Spa. Skin Care Nails and Spa is a threat because of celebrity status and adequate resources at its disposal. Sheer Elegance Saloon and Spa has a wide variety of services and offers them at lower prices. The indirect competitors include Studio 83, which is 0.6 miles away, and First Choice Hair

Business Model of Odyssey Logistics & Technology Corporation Term Paper

Business Model of Odyssey Logistics & Technology Corporation - Term Paper Example The Odyssey team of chemical engineers and logisticians brings unparalleled expertise to the logistics supply chain in all modes of transport. The Odyssey Global Logistics Platform is a transportation management infrastructure that serves as the technology backbone to Odyssey's service offering. Odyssey International LLC is a licensed export freight forwarder and wholly owned subsidiary of Odyssey Logistics & Technology, managing exports to more than 80 countries. Odyssey Overland LLC is a wholly owned affiliate of Odyssey Logistics & Technology Corporation operating as a broker and domestic freight forwarder for bulk and package truck shipments in North America. The company is backed by investors Trident Capital, LogiSpring, Boston Millennia Partners, CMEA Ventures and RRE Ventures. Odyssey Logistics & Technology Corporation has a team of experts in Supply Chain and Logistics Management, commercial carrier management, logistics operations and execution, and supply chain technology. They use the Supply Chain Management (SCM) system to support these processes called the Odyssey Solution based on the Odyssey Global Logistics Platform that provides a single interface to the chemical and process industry logistics markets. Odyssey Solution is a Business Information System that stores information about the complete suite of logistics services in all modes of transport, globally. The company tailors its service offerings to meet its clients' needs, leveraging its technology platform and information systems to provide any service from a single point solution to a complete logistics solution. They own no transportation equipment or warehouses, allowing them to negotiate as an independent, neutral party in the marketplace, acting in the best interests of the customers. The Business Information System Odyssey Solution manages all aspects of the supply chain from inbound sourcing and delivery logistics through outbound shipment, handling, consolidation, deconsolidation, distribution, and delivery of end products. Odyssey can, through its integrated transportation management system, provide its clients with cargo planning, tendering, shipment visibility and configurable event management, freight audit and pay ment, and management reporting.